Walt Disney International Style Guide, Art Direction

Walt Disney International Style Guide
One of my final projects as an intern at TMP Worldwide was as part of the Walt Disney International team. This was my concept for the proposed style guide. One of the challenges for WDI was creating a feeling of nostalgia for the international market. In the US we grow up with Disney in a way that the rest of the world does not and how do we translate that feeling into their hiring campaign. For my part, it was lots and lots of Photoshop painting and laying out type. 

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