Crank Revolution is an independent bike shop that came to me for a full rebrand. They wanted a new logo system that felt bold, modern, and rooted in classic Americana. Some Route 66, mid-century road signs, and a little hot rod grit. The goal was to keep their signature yellow and black color palette while bringing more personality and polish to the brand.
I handled the logo design, created alternate marks, and developed assets for merchandise, stickers, tees, and banners. Giving them a flexible visual system that works across storefronts, events, and social media. This project was all about capturing their love of cycling with a rebellious, vintage twist, and making sure the new look matched the energy of their community.
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Social Posts
Banners in Action!
