Inside Gymnastics is a magazine and digital publication covering the competitive and cultural sides of gymnastics, featuring athlete profiles, interviews, and major events like the Olympics and World Championships.
My task was to create a new campaign that moved away from the more illustrated, mascot-focused ads Jackrabbit had been producing. We also wanted to aim the ads at the coaches who would be using Jackrabbit Class software.
My task was to create a new campaign that moved away from the more illustrated, mascot-focused ads Jackrabbit had been producing. We also wanted to aim the ads at the coaches who would be using Jackrabbit Class software.
