This year HFMA's Annual Conference was moved to November from July and Boston to Minneapolis. When I think of "going up north" I think of how the peace of nature makes me feel so recentered and recharged, so I used the wonder of the northern lights to convey that feeling in the conference branding.
Full Page Trade Publication Ad
Digital sign outside of the conference ballroom
Video of directional digital signage I created along with social campaign images (see more of those below!)
Promotional brochure sent out to our membership.
Direct mail brochure
In addition to the conference branding, I created a social campaign to help familiarize people with all things uniquely Minnesota.
Promotional video that I art directed, animated, and I also voiced the ad.
